PolyMingle
Brand Identity
Completion 2023Project Supervisor:
Dominic Hofstedeen
For my design outcome, I aimed to create a brand identity that was cohesive, clean and playful to match the brand values of my start-up PolyMingle. I found research vital as personally, I haven’t the most experience with dating apps let alone polyamorous ones.
I thoroughly explored colour in the logo refinement process with red, purple and blue (polyamorous flag) being the most successful. Throughout my process I found myself using the variations of my preferred logo more often which led to the change in the white variation becoming the primary logo. I had an aim for the application of my PolyMingle to be cohesive and fun which has been created through constant image treatments and type usage. All the applications look to be a part of the same brand and work well with the bright white logo.
Overall, through extensive concept exploration and peer feedback, the final outcome is a fun and tempting brand identity for the start-up PolyMingle. The brand identity could be easily applied in the real world and work to entice those who aren’t exclusively looking for open relationships but some spice in their love life.
long or short-term. We're all about inclusivity with users being able to confidently express their identity, sexual orientation and desires.
We believe that love has no boundaries or rules which is why we're of course LGBTIQ+ friendly and try our very best to accommodate everyone's gender identity. Our hope is that Poly-mingle will help you find the relationship you've been looking for in a certified safe, fun and exciting way!