Bush Heritage Australia
Brand Identity
Completion in 2023Project Supervisor:
Uriah Gray
My re-design of the brand identity for Bush Heritage Australia draws inspiration from the connection the organisation has to the land. The identity relies on the cohesive use of shape and colour to create clean and simple applications that appeal to audiences and encourage them to learn more about the brand.
The initial logo concepts were very straightforward and used flat, predictable colours. However, with the feedback from both my peers and lecturer, I was able to generate a logo design that used warm earthy tones to create a graphic that complemented the light typeface I chose. Due to the shape I used to create the logo, it made the identity easy to flow from one application to the next. Using the shape graphic as singular shapes and icons allowed me to give the ‘rocks’ a symbolisation and use it across all applications.
Overall, my re-design is versatile and clean appealing to the younger adult audience I was aiming to entice along with the fix-up of the social media design. The cohesive nature of the brand should be recognised across its applications making it a successful project outcome.
Mock Ups designs with re-brand of Bush Heritage Australia